淺析美宜佳得“美宜佳選”小程序營銷模式-畢業(yè)論文

2024年3月29日發(fā)(作者：記承天寺夜游教案)

摘 要

在當(dāng)今網(wǎng)絡(luò)時代，越來越多的實體店運營采用網(wǎng)絡(luò)營銷模式，如手機APP，

網(wǎng)店，微信小程序等，網(wǎng)絡(luò)平臺逐漸成為商家新的戰(zhàn)場。企業(yè)要緊跟時代，跟隨

時代發(fā)展潮流投身網(wǎng)絡(luò)營銷之中，選定與自身相適應(yīng)的網(wǎng)絡(luò)營銷推廣渠道，探索

合適企業(yè)的營銷模式，總結(jié)出一條適合企業(yè)發(fā)展的網(wǎng)絡(luò)營銷發(fā)展道路。

本文主要通過對美宜佳便利店企業(yè)的“美宜佳選”微信小程序營銷現(xiàn)狀進行

分析，通過研究總結(jié)東莞區(qū)門店日常微信營銷的現(xiàn)狀，找出美宜佳公司小程序營

銷推廣中存在的問題，并提出相應(yīng)的建議來提高企業(yè)進行微信營銷的推廣效果。

通過走訪東莞區(qū)部分門店，訪談門店員工，搜集不同東莞區(qū)部分門店在進行小程

序營銷推廣時遇到的問題，加以總結(jié)。

本文旨在通過對門店采取不同營銷模式進行小程序推廣的過程進行分析，尋

找出中間存在的問題，總結(jié)營銷推廣經(jīng)驗，給出建議，改善營銷現(xiàn)狀，為后續(xù)推

廣道路指明方向。同時整理出一套營銷模式推廣模板，給予美宜佳企業(yè)加盟門店

予以借鑒參考，讓更多的加盟門店可以通過該微信小程序獲得更好的營銷推廣效

果，給門店引流，帶來利潤，同時讓更多的會員客戶接受并且習(xí)慣線上消費，拓

寬實體零售業(yè)發(fā)展道路，積極與電商時代接軌，實現(xiàn)轉(zhuǎn)變。

關(guān)鍵詞：網(wǎng)絡(luò)營銷 營銷模式 美宜佳選小程序

Abstract

I

n today's online era, more and more physical stores operate using online

marketing models, such as mobile apps, online stores, WeChat applets, etc., and

online platforms have gradually become a new battlefield for merchants. Enterpris

should keep up with the times and follow the development trend of the times to

participate in network marketing, lect the network marketing promotion channel

that suits them, explore the marketing mode of suitable enterpris, and sum up a

network marketing development path suitable for enterpri development.

This article mainly analyzes the current status of WeChat mini program marketing of

"Mei Yi Jia Xuan" of Mei Yi Jia convenience store enterpris, summarizes the

current status of daily WeChat marketing in stores in Dongguan, and finds out the

existence of Mei Yi Jia company mini program marketing promotion. Problems, and

put forward corresponding suggestions to improve the promotion effect of WeChat

marketing. Through visiting some stores in Dongguan area, interviewing store

employees, collecting some problems encountered by some stores in different

Dongguan areas in the promotion of small programs and summarizing them.

This article aims to analyze the process of small program promotion by adopting

different marketing models in the store, find out the problems in the middle,

summarize the marketing promotion experience, give suggestions, improve the

marketing status, and point out the direction for the follow-up promotion road. At

the same time, a t of marketing model promotion templates are organized to give

reference to Meiyijia's franchid stores, so that more franchid stores can obtain

better marketing and promotion effects through the WeChat applet, attracting stores,

and bringing profits, while Let more member customers accept and be accustomed

to online consumption, broaden the development path of the physical retail industry,

and actively integrate with the era of e-commerce to achieve transformation.

Keywords: Internet Marketing Marketing model Meiyijia Selection Applet