Whatisrhetoric?
art
yotherthings.
Initslongandvigoroushistoryrhetorichanjoyedmany
definitions,accommodateddifferingpurpos,andvariedwidelyin
,formostofitshistoryithasmaintainedits
fundamentalcharacterasadisciplinefortrainingstudents1)to
perceivehowlanguageisatworkorallyandinwriting,and2)to
becomeproficientinapplyingtheresourcesoflanguageintheirown
speakingandwriting.
Discerninghowlanguageisworkinginothers'orone'sownwriting
andspeaking,onemust(artificially)divideformandcontent,whatis
erhetoricexaminesso
attentivelythehowoflanguage,themethodsandmeansof
communication,ithassometimesbeendiscountedassomethingonly
concernedwithstyleorappearances,andnotwiththequalityor
y(suchasPlato)rhetoricdeals
withthesuperficialatbest,thedeceptiveatworst("mererhetoric"),
whenonemightbetterattendtomattersofsubstance,truth,orreason
asattemptedindialecticorphilosophyorreligion.
Rhetorichassometimesliveddowntoitscritics,butastforth
fromantiquity,rhetoricwasacomprehensiveartjustasmuch
,
abasicpremiforrhetoricistheindivisibilityofmeansfrom
meaning;howonesayssomethingconveysmeaningasmuchas
icstudiestheeffectivenessoflanguage
comprehensively,includingitmotionalimpact,asmuchasits
owlanguageandthoughtworked
together,however,ithasfirstbeennecessarytoartificiallydivide
contentandform.
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