外貿郵件

史上最全的外貿基本英文郵件模版

針對外貿中的郵件往來，本人從網上整理了一下外貿郵件的模版。包括“開發信”、

“請求建立商業關系”、“主動跟新買家建立聯系”、“對新買家要求建立業務聯

系的回復”、“向老客戶介紹公司新的產品信息”、“回復對某個產品的查詢”、

“無法提供對方查詢中所要求的產品時”、“查詢對方公司的產品”、“幾種報

盤”、“信用證相關”、“報價相關”，“放假通知”、“圣誕節祝福郵件”等模

版，希望對大家有所幫助！

開發信模板(一)

CompanyName:

MailingAdd:

Tel.:

Fax.:

Email:

Web.:

KindAttn.:y--GeneralManager(hopeIwouldbetheGMoneday)

Subject:XXXXXCooperation/

y

[Yourcompany]isthemain[yourproduct]manufacturerinChinasince1968,

ourmajorclientsare[thohaveverygoodreputationandrenowncompanies

inthefieldthathavedirectorindirectbizwithyourcompany,,

SONY..].

Webelievethatyoucanrelyonusasweprovideyouquitesatisfactoryrvice

areveryhappyifyoudonothesitatetondusanyofyourinquiriesand

wewillalwaysgivesatisfactoryrvices.

Products:(productrange)

Standards:(productdesignstandard,ifany)

Service:(productapplicablefield,function)

Size:(don’tfuckinglytellyourclientyoudon’tknow)

Etc.

Certificates:(certificatesthatyourcompanygot)

AnnualSalesTurnover:(justlistsomenumberhere,)

oofyourcompany,ifyourcompanyisbig,ifnot,omitthis

point)

CoverofLandlistsomenumberhere)

Lookingforwardtohearingfromyouatyourconvenience.

Thanks&bestregards,

achingourproductcatalogue/scopeofrviceforyourfuture

referenceinmyfollowingemailtoyou,pleakindlycheck.

(pleadon’tndyourproductcatalogueintheemail,youaretelling

himhereisshowingyourrespecttohimthatyouarendinggoodinfoto

him,butnotspam,therefore,youbetterndanotheremailtoyourclient

ientwillcheckitifyourproductsare

ofhim/herinterest)

YOURNAME

POSITION

DEPARTMENT

COMPANYNAME

ADD

TEL

MOBILE

FAX

EMAIL

WEB

Dearall,Iamjackwey,thisabovementionedemailformarketingisonly

onesampletoyourgeneralpotentialclients,itwouldberevidaccordingly

todifferentclients.

KindlybeinformedthatemailmarketingismainlydependingonyourSETtitle,

thereforeplstrytoimproveTOSETTHETITLEOFYOUREMAIL.

（開發信的成功與否，跟開發信內容的大少無關，關鍵是你怎么把涉及到客戶每一

個利益、興趣都說到，能連起來，他都會像繼續看下去，要不我們還看電視連續劇

干嘛？)

郵件開發成功與否與以下幾個方面有關（個人認為）：（按主次順序）

1.郵件標題（要是我，郵件標題一看就知道是推銷的，Iamsorry,pleafuckoff

andstayinmytrashbox）

2.郵件內容是否吸引/對客戶是否有效，有利可圖；客戶是否感興趣.

3.所聯系的人的職位和權利（PlsndtotheRIGHTPERSON）

4.發信人日后溝通技巧，plus

以上的開發信只是針對任意一家公司，如果要想開發信更成功，你就得研究或者了

解一下這個公司的情況再發。

有的開發信中，并不能把所有東西都一一列出來，所以一天發個100封的開發信的

人，一天很難記下前天發給誰了，日后很難去跟蹤，也不知道自己以前說了什么，

如果是這樣，最好做個記錄；郵件已發出3天之內，馬上再發一封郵件跟蹤，過2

如沒有回復，再發一封了解，第三封郵件剛發后30分鐘，馬上給個電話。

記住，成功的開發信，一般要有電話跟蹤才能比較有效果，當然有幸運的人，或是

客戶也正好有詢價，有貨采購才會直接跟你聯系，所以為什么要日后電話溝通的原

因。現在一般一個客戶一天能收到很多信，你只有電話過去了，說明你請況，他才

知道你是誰，什么公司，下次在電話的時候，他會說“oh,Jack?Jackweyfrom

China,XXXcompany?Oh,howareyou?…..”.

開發信模板(二)

,

Thankyouforyoure-mail&Idoappreciatethecontent.（講得是我開發信

的內容）

Idonothaveanyhesitationtostartbusinesswithyouresteemedcompany.

對我公司感興趣

ThusIaskyoukindlytoarrangecouriermefulltofallyourcatalogs

inonebinderalongwithcopiesofallyourcertificates,endur

approvals,..etc.需要一些文件進一步合作

Also,Iwouldliketohearfromyouindetailsaboutyourpreviousoperation

inmiddleeastarea.

Doyouhaveagent,distributer,..etc?想成為我們代理分銷商

BestRegards

XXXXXXXXXXXXX

現在說說我開發信主要的信息：

標題：+他公司的名稱（點名道姓和公司，一目了然）

內容：

MOrning！

ThisisJack,SalesManagerfromawellestablishedPRODUCTmanufacturerin

eachtherightpersonattherighttimetotalkaboutPRODUCT

cooperationandstrategiesforyourcompany?

IdidalittlebitrearchonyourcompanyandI’msureyouwouldbe

continuouslylookingatopportunitiestoexpandyourproductsupplying

scope/rvicesandmakeitasthebrandtoownyourcompanyreputationin

thePRODUCTmarketandincreayourmarketreturnwithyourconstantefforts.

Wecanfulfillanyofyourbusinessneedsandmaximizeyourbusinessprofits

comparedwithlotsofPRODUCTmanufacturersaswearenewlylaunchingDDDD

brandPRODUCTininternationalmarket.

Ourbusinessreferenceincludes:

?20yearsappointedOEMforEU,USAPRODUCTmanufacturers

?Approvalsfrom.......(主要客戶，最好是國際同行知名企業)…

?70%~80%productsforinternationalapplication

(formoredetails,pleacontactus)這個地方用黃色文字背景，突出公司優

勢

AstheGMof客戶公司名稱,itisyourresponsibilitytofindasustainable

andtrustworthybusinesspartnerrelationshipandensureapromisingcompany

future.我的公司isinterestedincooperatingwithyoutouncoverthe

PRODUCTdemandof客戶市場aveexperiencesin

PROCUT,itwouldbeeasiertoizetheopportunitytowingreatPRODUCT

demandin客戶市場。

（這里很明顯的標示你的合作意圖和對客戶公司的了解及所聯系人的職責所在，沒

有人會反對你強調他的職責和利益）

HopetohaveyourexcitedfeedbackTODAY.

Thanks?ards,

JACK

24hoursavailableforyou!

請求建立商業關系

RogersChemicalSupplyCo.10E.22StreetOmaha8,NebGentlemen:Wehave

obtainedyournameandaddressfromAristoShoes,Milan,andwearewriting

toenquirewhetheryouwouldbewillingtoestablishbusinessrelationswith

ent,Weare

interestedinextendingour,rangeandwouldappreciateyourcataloguesand

priceswerecompetitivewewouldexpecttotransacta

trulyyours自米蘭職權里斯托鞋類公司取得貴公司和地址，特此修函，祈能發展

關系。多年來，本公司經營鞋類進口生意，現欲擴展業務范圍。盼能惠賜商品目錄

和報價表。如價格公道，本公司必大額訂購。煩請早日賜復。此致

2.回復對方建立商業關系的請求

lbegladto

liancewithyour

request,wearendingyou,underparatecover,ourlatestcatalogueand

tshouldbemadebyirrevocable

youwishtoplaceanorder,plea

telexorfaxus.本月16日收到有關商務關系的來函，不勝欣喜。謹遵要求另函

奉上最新之出口商品目錄和報價單。款項煩請以不可撤銷保兌之信用狀支付。如欲

訂貨，請電傳或傳真為盼。此致敬禮

請求擔任獨家代理

Wewouldliketoinformyouthatweactonasoleagencybasisforanumber

ializeinfinishedcottongoodsfortheMiddle

easternmarket:ow,

wehavebeenworkingwithyourtextilesdepartmentandourcollaborationhas

refertothemforanyinformation

eryinterestedinanexclusivearrangement

forwardtoyourearlyreply.`本公司擔任多家廠家的獨家代理，專營精制棉織

品，包括各燈家用亞麻制品，行銷中東。與貴公司向有業務聯系，互利互作。貴公

司紡織部亦十分了解有關業務合作之情況。盼望能成為貴公司獨家代理，促銷在巴

林市場的貨品。上述建議，煩請早日賜復，以便進一步聯系合作。此致敬禮

拒絕對方擔任獨家代理

Thankyouforyourletterof1Septembersuggestingthatwegrantyouasole

ttosaythat,atthisstage,such

d,however,bewillingto

engageinatrialcollaborationwithyoucompanytoehowthearrangement

dbenecessaryforyoutotestthemarketforourproductsat

ldalsohavetobuildupamuchlargerturnovertojustify

opricelistscoveringalltheproductsyouare

interestedinandlookforwardtohearingfromyousoon.9月1日有關建議

擔任家用亞麻制品獨家代理的來信收悉。謹致衷心謝意。目前時機尚未成熟，不能

應允該安排深感抱歉。然而，本公司樂意與貴公司先試行合作，為今后合作打下基

礎。為證明擔任獨家代理的能力，貴公司宜上述貨品作市場調查，研究是否可擴大

現有之營業額。奉上該貨品之報價單，敬希查照。專此候復。此致敬禮

同意對方擔任獨家代理

Thankyouforyourletterof12Aprilproposingasoleagencyforouroffice

examinedourlongand,Imustsay,mutuallybeneficial

dbeverypleadtoentrustyouwiththesoleagency

rrecords,wearepleadtonotethatyouhavetworvice

eagency

willnaturallybecontingentonyoumaintainingqualifiedaftersalesstaff.

examinethe

detailedtermsandconditionsandletusknowwhethertheymeetwithyour

sonalnote,ImustsaythatIamdelightedthatweare

erypleasantmemories

bestwishes

toyouandyourwife.4月12日建議擔任為公室器具之獨家代理來信已經收悉。

過去雙方合作皆互利互助，能獲您的眷顧作我公司于巴林的獨家代理，殊感榮幸。據

知您公司兩服務技師曾到我公司米蘭工廠受訓。相信您公司在取得代理權后，仍會

繼續注重合格售后服務人員的訓練。現隨信附上協議草稿，請查實各項條款，惠

復是盼。能加強業務，我亦感到欣喜，前次到訪巴林，蒙盛情款待，不勝感激。祈

盼您蒞臨米蘭時，容我一盡地主之誼。此致敬禮

借引薦建立業務關系

Atthebeginningofthismonth,

there,sGageofEdutoys

sdescribedyour

ibutedhis

owncompany’ssuccesstoyourexcellentdistributionnetworkthathasrved

anorganizationlikeyourstolaunchour

chingaidscoverthewholefieldofprimary

ented‘Matrix’mathapparatusis

haverervationsaboutAmericanteaching

notaproblemsincewehavecompleterange

anillustratedcatalogueofour

letmehaveyour

beinLondonduringthefirsttwoweeks

swecouldarrangeameetingtodiscussourproposal.

本用初參觀哈洛加特玩具交易會時有幸與教育玩具股份有限公司的道格拉斯?蓋齊

先生一談，提及本公司正物色代理人推廣教學器材一事。蓋齊先生贊揚貴公司積極

推廣產品，不斷推出新的推銷方法，并把其公司的成就歸于貴公司完善的經銷網絡。

貴公司的經驗，正能替本公司在英國經銷產品。本公司生產初級教育各學科的教育

器村、專利產品梅特里克教學器材更傲視同儕。除美國教學器材外，亦備有全套英

式英語版教材，適合當地市場，貴公司無需憂慮切合市場需求。現附上配有插圖的

英式英語版教材目錄，盼抽空細閱，并賜知寶貴意見。本人擬于10月頭兩星期前往

倫敦，未知能否安排會面，就以上建議作一詳談?此致敬禮

與過去有貿易往來的公司聯系

Weunderstandfromourtradecontactsthatyourcompanyhasreestablished

wouldliketoextendourcongratulationsandofferourverybestwishesfor

thewarinLebanon,ourcompanieswere

romourrecords

muchhopethatwecan

resumeourmutuallybeneficialrelationshipnowthatpeacehasreturnedto

elasttraded,ourlineshavechangedbeyondrecognition.

WhiletheyreflectcurrentEuropeantasteinfabrics,someofourdesigns

itialstep,

youwishto

receivesamplesforclorinspection,wewillbeveryhappytoforwardthem.

Welookforwardtohearingfromyou.從同行中獲悉貴公司貝魯特復業，生意發

展迅速。得聞喜訊，不勝歡欣。謹祝業務蒸蒸日上。黎巴嫩戰事發生前雙方曾有多

宗紡織品交易；貴公司更是本公司十大客戶之一。現今戰事平息，亟盼能重展雙方

互惠的業務聯系。自上次合作至令，產品款式變化極大。除了有迎合歐洲人口味的

款式這外，亦有專門為中東市場而設計的產品。現奉上配有插圖的商品目錄供初步

參考。職需查看樣本，還望賜知。

確認約會

Iwouldliketoconfirmourappointmenttodiscussthepossibilityofmerging

itedoftheprospectofexpandingourtrade.

Asagreed,ay

nyreason

youareunabletoattend,pleaphonemesothatwecanmakealternative

letmeknowifyouwouldlikeourofficetoarrangehotel

orwardwithgreatpleasuretoourmeeting.承蒙撥

冗講討論合并雙方銷售網，以擴大貿易發展范圍，深感興奮。現特修函確定會議日

程。謹于3月20日星期一在邦德街辦公室候教，請貴公司代表于當日早上9時蒞

臨指導。若因故未能抽空出席，煩請致電告知，以便另行安排會晤。未知是否需代

為安排旅館膳宿?請盡早賜知，以便早作準備，款待貴客。謹此預祝會談成功。

感謝客戶訂貨

Gillette-burnsCo.322GreenwoodstreetCleveland5,OhioGentlemen:Thank

elsyoulectedfromour

kageisbeing

evantdocumentationinclodenjoyed

meetingyouandhopesthatthisorderreprentsthebeginningofalongand

ttimeyouvisitus,

plealetmeknowinadvancesothatIcanarrangealunchforyouwithour

elyyours

謝謝9月20日第464號定單。今天我已新自監督發送您自展覽室挑選的產品。該產

品隨附有關文件經瑞士航空公司運送。很榮幸與你會面，衷心希望是次定單能加強

雙方的關系。下次到訪前，煩請賜知，俾能安排與本公司董事共進午餐。

向長期客戶推銷新產品

rsthelatest

designs,ostgratifiedthatyou

have,ealectionofourproductsinyourmail-order

evethatyou

ouldgetaverygood

uhavehadtimetostudythesupplement,

d

r

information,weareplanningarangeofclassicalEnglishdinnerrvices

keepyouinformed

onourprogressandlookforwardtohearingfromyou.隨函寄奉配有插圖的

商品目錄附頁，介紹最新設計的產品。貴公司的郵購目錄多年來收錄本公司產品，

產品銷售成績理想，特此致以深切謝意。最新設計的產品巧奪天工，定能吸引顧客

選購。煩請參閱上述附頁，需查看樣本，請賜復，本公司樂意效勞。本公司現正設

計一系列款式古典的英國餐具，適合北美市場需求。如感興趣，亦請賜知。愿進一

步加強聯系，并候復音。

為商貿指南兜攬廣告

currentlyreprentedinourdirectory.

Thisistheonlydirectoryofitskind,whichreachesallcompaniesinthe

isinginourdirectory

urrentlycompilinganeweditionof

editionwillbe

expandedtoincludemajormanufacturersofplumbingequipmentintheEuropean

percoverageinthedirectory,yououghttoappearinmore

ooptforamultiplelisting,youwillbeable

beassuredthat

theneweditionwillbeonthedesksofallthemajordecisionmakersinthe

completetheenclodformandreturn

againforyourbusiness.衷心感謝惠顧。

貴公司商號已刊登在本公司的商貿指南中。該指南乃唯一覆蓋英國全部建筑公司的

刊物，在此刊登廣告確是明智之舉。現下籌備1998年4月版的貿易批南，新版會

羅列歐洲貢同體的主要鉛管業制造商。為達到出色的宣傳效果，貴公司宜考慮在不

同類別刊登廣告。如蒙惠顧，除首個廣告外，其余類別的廣告將可獲半價優惠。該

指南將分送給所有建筑公司和五金器具公司主管。煩表填妥隨附表格，連同廣告費

用一并寄回。專此盼候佳音。

請求客戶作推薦人

elightedtohearthatyou

ine

ofwork,wedependongood,reportsaboutourprojectstowinfurtherbusiness.

Ourclientsalwaysshoparoundandlookforreferencesbeforecommitting

urpermission,wewouldliketouyourhotelasa

youagreetooursuggestingthatfutureclientsshouldcallyou?Itwould

alsobemosthelpfulifwecouldoccasionallybringaclienttolookatyour

d,ofcour,stayovernightatleast.I’llcallyounextweek

againforyoukindwords.從11月2日的來函

得悉閣下對貴飯店的整修感到滿意，此消息對本公司實是一鼓勵。設計行業重視聲

譽，客人在選擇設計公司時必然會有所比較。如蒙允許，本公司欲請貴飯店作推薦

人，證明有關整修的質素。未知可否讓其他客戶來電垂詢?此外，如獲允準間或聯

同客戶前來參觀貴飯店整修，定必有莫大幫助。當然，本公司會預訂房間，至少留

宿一晚。

通知客戶價格調整

idpriceswillapply

lethattherehavebeennumberofchangesin

ge

pularlines,however,

lbeawarethatinflationisaffecting

beenaffectedlikeeveryoneelandsomeprice

not,however,increadourprices

acrosstheboard,Inmanycas,thereisasmallpriceincrea,butinothers,

ssureyouthatthequalityofourconsumerdurableshas

beenmaintainedatahighstandardandthatourrvicewillcontinuetobe

forwardtoreceivingyourorders.謹謝上新的商品目錄

和價格表。修訂價格定于1997年4月1日起生效。產品系列有一大革新，增加了不

少改良的型號，扒出一系列新款的洗衣機，但許多款的開動號仍保持不變。通貨膨

脹影響整個工業連帶令貨品價格上漲。雖然如此，本公司并未全面提升價格，調整

幅度亦不大。本公司堅守一貫信念，務求出產優質之耐用消費品，迎合顧客的需要。

謝謝貴公司多年惠顧，盼繼續合作。

說明價格調整原因

Iencloournewpricelist,whichwillcomeintoeffect,fromtheendof

lethatwehaveincreadourpricesonmostmodels.

Wehave,however,refrainedfromdoingsoonsomemodelsofwhichwehold

weshouldexplainwhywehaveincreadourprices.

Wearepaying10%moreforourrawmaterialsthanwewerepayinglastyear.

Someofoursubcontractorshaverintherebyasmuchas15%.Asyouknow,

wetakegreatprideinourmachinesandarejealousofthereputationfor

,

you

willunderstandourpositionandlookforwardtoyourorders.現謹附上本

公司新價格表，新價格將于本月底生效。除了存貨充裕的商品外，其余大部分貨品

均已調升價格。是次調整原因是原材料價格升幅上漲10%，一些承包商的價格調升

到15%。過去40年，本公司生產的機器品質優良、性能可靠。今為確保產品質量，

唯有稍為調整價格。上述情況，還望考慮。愿能與貴公司保持緊密合作。

回復感謝信

Wegreatlyappreciateyourletterdescribingtheassistanceyoureceivedin

owinourfifty-yearof

operation,andwereceivemanyletterslikeyourindicatingahighlevelof

leadthatour

dlikeyoutoknowthatit

ineerswillbeequally

nbeofrvicetoyou

again,ouagainforyourverykindletter.承

蒙來信贊揚本公司提供的空調維修工程服務，欣喜不已。五年前開業至今，屢獲客

戶來函嘉獎，本公司榮幸之至。欣悉貴公司識技術人員的服務，他日苛有任何需要，

亦請與本公司聯絡，本公司定當提供優秀技師，竭誠效勞。在此謹再衷心感謝貴公

司的贊賞，并請繼續保持聯絡。

請客戶征詢其它公司

etto

saythatwedonotmanufactureclothingtoyourowndesignstothehighest

Europeanstandards:

aswatchofour

youdesireanyofthesamples

madeupintofinishedproducts,wecansupplytheswanfactorywiththem.

Wehopethatthiswillbeofhelptoyouandwishyoueverysuccessinyour

businessdealings謝謝5月5月日來函查詢關于紆綢罩衫的事宜。本公司只生產

紆綢布料，供應紡織品批發商和制造廠家，并沒有制造成衣，因而未能接受貴公司

訂貨，謹致萬分歉意然而，本公司樂意推薦本地一家生產優質男裝的工廠，相信可

按貴公司設計的款式制造符合歐洲最高標準的服裝：蛇口工業區天鵝紡織品公司。

該廠的絲綢布料全由本公司供應，隨函了什樣本以供查閱，如貴公司認為適合，本

公司樂意負責供應所需布料。愿上資料對貴公司有所幫助。謹祝生意興隆，事事順

達。

改善服務

gizeforthedeliveryproblems

adameetingwithourproductionand

ghwehavereplaceditfor

you,devidthe

udesyour

firm’sparticularspecifications,packingrequirementsandmarking

vecanrviceyourcompanybetterandhelpyou

contactusifthere

areanyadditionalpointsyouwouldlikeustoinclude.感謝1月26日來信。

對上月貴公司更換所需貨品，唯恐類似事件再發生，本公司生產、運輸和出口部經

理已商議制訂更有效方法處理貴公司事務，并為此特別設計清單。隨信奉上該清

單，供貴公司今后訂貨之用。當中包括特殊規格、包裝要求和樗說明等欄目，相信

此舉有助本公司提供更佳服務，促進雙方合作。如欲增設任何欄目于該清單上，懇

求惠示。

拒絕客戶的要求

lwayspleadtohearfrom

ttosaythatwecannotagreetoyourrequestfor

tis,

thatmostofourcompetitorsalsokeepsuchinformationprivateand

relyhopethatthisdoesnotinconvenienceyouinany

esitatetocontact

usagain.8月25日信收悉，謹此致謝。來信要求本公司提供有關軟件保密系統的

技術資料，但鑒于同行向來視該等資料為機密文件，本公司亦不便透露，尚祈見諒。

我真誠地希望這樣不會對貴公司造成不便。如需本公司協助其他事宜，歡迎隨時賜

顧垂詢。祝業務蒸蒸日上!

應付難辦的客戶

Wehavebeendoingbusinesstogetherforalongtimeandwevalueour

relationshipoflate,wehavenotbeenabletoprovidethekindofrvice

blemisthatyourpurchasingdepartmentischanging

sledtoconfusionandfrustration

ralinstances,youhavereturnedgoodsthat

etheproblem,Ipropothatonreceiptof

anorder,ecideonany

changes,wewillamendtheorderandfaxyouacopysothatyoucancheck

thissystemwillcutdownondelaysanderrors,andallowour

operationstorunsmoothly.承蒙多年惠顧，本公司感激萬分。然近來合作出現

問題，令服務水準未能符合對方要求，本公司為此提憂不已。貴公司采部發出定單

后，再三更改內容；更有甚者，屢次退回訂購之貨品，導致了雙方公司工作中的混

亂和困惑。為避免問題日趨嚴重，特此在接到定單后，由本公司銷售人員與貴公司

復核。若需作出改支，本公司把定單修改后電傳副本，供貴公司查核。盼望上述辦

法經受減少延誤，促進雙方業務發展。

祝賀新公司成立

IthasjustcometoourattentionthatyouhavelatelyopenedyournewEuropean

now,

forward

letusknowif

youtheverybestofluckandaprosperousfuture.

修改信用證

:

WehavereceivedyourL/CNo.121/99issuedbytheYemenBankfor

Reconstruction&Developmentfortheamountof$19,720covering1,600dozen

Men'eviewingtheL/C,wefindthattransshipmentandpartial

shipmentarenotallowed.

Asdirectsteamerstoyourportaredifficulttofind,wehavetoshipvia

rtialshipment,itwouldbeourmutual

benefitbecauwecouldshipimmediatelywhateverwehaveonhandinstead

waitingforthewholelottobecompleted.

We,therefore,arewritingthisafternoon,askingyoutoamendtheL/Cto

read:"TRANSSHIPMENTANDPARTIALSHIPMENTALLOWED"

Weshallbegladifyouetoitthatamendmentiscabledwithoutanydelay,

asourgoodshavebeenpackedreadyforshipmentforquitesometime.

Sincerely.

無法提供對方查詢中所要求的產品時

:

Thankyouforyourenquiryof12Marchcate9cable.

Weappreciateyoureffortsinmarketingourproductsandregretverymuch

thatweareunabletosupplythedesiredgoodsduetoexcessivedemand.

Wewould,however,liketotakethisopportunitytoofferthefollowing

materialasaclosubstitute:

Cate5,US$__permeterFOBShanghai,includingyourcommission2%.

Pleavisitourcatalogatmoreinformation

indtheproductacceptable,pleaemailusassoon

aspossible.

Sincerely,

查詢對方公司的產品

DearSirorMadam:

dlikeyoutond

usdetailsofyourvariousranges,includingcolorsandprices,andalso

samplesofthedifferentqualitiesofmaterialud.

Wearevolumedealersintextilesandbelievethereisapromisingmarket

inourareaformoderatelypricedgoodsofthiskindmentioned.

Whenquoting,pleastateyourtermsofpaymentanddiscountyouwouldallow

onpurchasofquantitiesofnotlessthan1000metersofindividualitems.

PricesquotedshouldincludeinsuranceandfreighttoSanFrancisco.

Sincerely,

幾種報盤

(a.)

:

WethankyouforyouremailenquiryforbothgroundnutsandWalnutmeatCNF

CopenhagendatedFebruary,21.

Inreply,weofferfirm,subjecttoyourreplyreachingusonorbefore

February26for250metrictonsofgroundnuts,handpicked,shelledand

ungradedatRMB2000netpermetrictonCNFCopenhagenandanyotherEuropean

nttobemadewithintwomonthsafterreceiptofyourorder

paymentbyL/Cpayablebysightdraft.

Pleanotethatwehavequotedourmostfavorablepriceandareunableto

entertainanycounteroffer.

Asyouareawarethattherehaslatelybeenalargedemandfortheabove

owingdemandwilllikelyresultinincreadprices.

Howeveryoucancurethepricesifyoundusanimmediatereply.

Sincerely,

(b.)

:

WethankyouforyourletterdatedApril8inquiringaboutourleather

ested,wetakepleasureinofferingyou,subjecttoourfinal

confirmation,190at$124.00perdozen

ntwillbeeffectedwithin20daysafterreceiptofthe

relevantL/CissuedbyyourfirstclassbankinourfavoruponsigningSales

Contract.

Wearemanufacturingvariouskindsofleatherpursandwaistbeltsfor

exportation,

someofthemmeetyourtasteandneeds.

Ifwecanbeofanyfurtherhelp,ers'

inquiriesarealwaysmeetwithourcarefulattention.

Sincerely,

(c.)

Re:SWCSugar

DearSirs,

WeareinreceiptofyourletterofJuly17,2002askingustooffer10,000

metrictonsofthesubjectsugarforshipmenttoJapanandappreciatevery

muchyourinterestinourproduct.

Tocomplywithyourrequest,weareofferingyouthefollowing:

ity:QingdaoSuperiorWhiteCrystalSugar.

g:.

ty:Tenthousand(10000)metrictons.

:USdollarsonehundredandfive(US$105.00)permetricton,Fob

Qingdao.

t:100%byirrevocableandconfirmedletterofcredittobeopened

inourfavorthroughA1bankinQingdaoandtobedrawnatsight.

nt:Threeorfourweeksafterreceiptofletterofcreditbythe

firstavailableboatsailingtoYokohamadirect.

ore,itis

importantthat,inordertoenableustoeffectearlyshipment,yourletter

ofcreditshouldbeopenedintimeifourpricemeetswithyourapproval.

Weareawaitingyourreply.

Sincerely,

作為對方供應商，認為對方壓價太低

:

/531ofMay17,askingustomake

a10%reductioninourpriceforMen'ourregret,weare

unabletocomplywithyourrequestbecauwehavegivenyouthelowest

ssureyouthatthepricequotedreflectsthehigh

qualityoftheproducts.

Westillhopetohavetheopportunitytoworkwithyouandanyfurtherenquiry

willreceiveourpromptattention.

Sincerely,

作為買家，認為對方報價太高

,

WeacknowledgereceiptofbothyourofferofMay6andthesamplesofMen's

Shirts,andthankyouforthe.

Whileappreciatingthegoodqualityofyourshirts,wefindyourpriceis

rathertoohighforthemarketwewishtosupply.

WehavealsotopointoutthattheMen'sShirtsareavailableinourmarket

fromveralEuropeanmanufacturers,allofthemareatpricesfrom10%to

15%belowthepriceyouquoted.

Suchbeingtheca,wehavetoaskyoutoconsiderifyoucanmakereduction

inyourprice,say10%.AsourorderwouldbewortharoundUS$50,000,you

maythinkitworthwhiletomakeaconcession.

Wearelookingforwardtoyourreply,

Sincerely,

要求對方開立信用證

:

Withreferencetothe4,000dozenshirtsunderourSalesConfirmation

260,wewishtodrawyourattentiontothefactthatthedateofdelivery

isapproachingbutuptotheprentwehavenotreceivedthecoveringL/C.

Pleadoyouutmosttoexpediteitstablishmentsothatwemayexecute

theorderwithintheprescribedtime.

Inordertoavoidsubquentamendments,pleaetoitthattheL/C

stipulationsareinexactaccordancewiththetermsofthecontract.

Welookforwardtoreceivingyourfavorableresponatanearlydate.

Sincerely,

因對方未能如期信用證而交涉

:

WithreferencetoourSalesConfirmationNo.825datedAugust10,2002,we

regrettosaythatyourletterofcredithasnotyetreachedusuptothe

scaudusmuchinconvenienceaswehavealready

madepreparationsforshipmentaccordingtothestipulationsofthesaid

SalesConfirmation.

Youmustbeawarethatthetermsandconditionsofacontractoncesigned

shouldbestrictlyobrved,failuretoabidebythemwillmeanviolation

efertoourSalesConfirmation,youwilletheclau

reading:

"TheBuyershallestablishthecoveringLetterofCreditbefore30thAugust,

2002,failingwhichtheSellerrervestherighttorescindthecontract

withoutfurthernotice."

Thegoodsyouorderedhavebeenreadyforquitesometimeandthedemandof

latehasbeensogreatthatwefindithardtokeepthemforyouanylonger.

However,inconsiderationofourfriendlybusinessrelations,weareprepared

towaitforyourL/C,whichmustreachusnotlaterthanOctober5,2002.

IfweagainfailtoreceiveyourL/Cintime,weshallcancelourSales

Confirmationandaskyoutorefundtousthestoragechargeswehavepaid

onyourbehalf.

Yourcooperationinthisrespectwillbeappreciated.

Sincerely,

修改信用證

:

WehavereceivedyourL/CNo.121/99issuedbytheYemenBankfor

Reconstruction&Developmentfortheamountof$19,720covering1,600dozen

Men'eviewingtheL/C,wefindthattransshipmentandpartial

shipmentarenotallowed.

Asdirectsteamerstoyourportaredifficulttofind,wehavetoshipvia

rtialshipment,itwouldbeourmutual

benefitbecauwecouldshipimmediatelywhateverwehaveonhandinstead

waitingforthewholelottobecompleted.

We,therefore,arewritingthisafternoon,askingyoutoamendtheL/Cto

read:"TRANSSHIPMENTANDPARTIALSHIPMENTALLOWED"

Weshallbegladifyouetoitthatamendmentiscabledwithoutanydelay,

asourgoodshavebeenpackedreadyforshipmentforquitesometime.

Sincerely,

延期信用證的期限

:

WethankyouforyourL/orrythatowing

tosomedelayonthepartofoursuppliersatthepointoforigin,weare

ult,

wentyouacableyesterdayreading:L/C1415PLSCABLEEXTENSIONSHIPMENT

VALIDITY15/31MAYRESPECTIVELYLETFOLLOWS

Itixpectedthattheconsignmentwillbereadyforshipmentintheearly

partofMayandwearearrangingtoshipitons/s"Fanyang"sailingfrom

Dalianonorabout10thMay.

WearelookingforwardtoreceivingyourcableextensionoftheaboveL/C

thunablingustoeffectshipmentofthegoodsinquestion.

Wethankyouforyourcooperation.

Sincerely,

拒絕對方做獨家代理商的要求

:

Thankyouforyourletterof15thSeptember.

Aswearenowonlyattheget-acquaintedstage,wefeelitistooearlyto

pinion,itwould

bebetterforbothofustotryoutaperiodofcooperationtoehowthings

,itwouldbenecessaryforyoutotestthemarketabilityofour

productsatyourendandtocontinueyoureffortsinbuildingalarger

turnovertojustifythesoleagencyarrangement.

Weencloourlatestpricelistcoveringalltheproductswehandlewithin

theframeworkofyourspecializedlines.

Welookforwardtohearingfromyou.

Sincerely,

指定對方為獨家代理商

:

Wehavereceivedyourletterofthe15thandareimpresdwiththeproposal

leadtotellyouthatwehavedecidedtoentrustyouwith

thesoleagencyforourEmbroideriesintheterritoryofSweden.

TheAgencyAgreementhasbeendrawnupforadurationofoneyear,

automaticallyrenewableonexpirationforasimilarperiodunlessawritten

edyouwillfindacopyofthedraft.

Pleagoovertheprovisionsandadviuswhethertheymeetwithyour

approval.

Weshalldoallinourpowertoassistyouinestablishingamutually

beneficialtrade.

Sincerely,

處理對貨損的投訴

:

Wehavereceivedyourletterof18thJuly,informingusthatthewing

machinesweshippedtoyouarrivedinadamagedconditiononaccountof

imperfectnessofourpacking.

Uponreceiptofyourletter,wehavegiventhismatterourimmediateattention.

Wehavestudiedyoursurveyor'sreportverycarefully.

Weareconvincedthattheprentdamagewasduetoextraordinary

hereforenot

responsibleforthedamage;butaswedonotthinkthatitwouldbefairto

haveyoubearthelossalone,wesuggestthatthelossbedividedbetween

bothofus,towhichwehopeyouwillagree.

Sincerely,

放假通知郵件

Hi***:

Howaboutbusinessrecently?

Iamwritingtotellyouthatourfactoryandofficewillbetemporarilyclod

from1stOctto7thOct,fortheNationalDayholiday,andwewillbeback

inofficeon8thOct.

Ifyouhaveanyenquiries,plsndmeemail,Iwillcheckitduringthat

oranyinconvenience.

Haveaniceday,

處理對貨物品質的投訴

:

Weverymuchregrettolearnformyourletterof2ndMarchthatyouarenot

satisfiedwiththedressmaterialssuppliedtoyourorderNo.9578

Fromwhatyousayitemspossiblethatsomemistakeshasbeenmadeinour

lectionofthematerialsmeantforyouandwearearrangingforourMr.

Yangtocallonyoulaterthisweektocomparethematerialssuppliedwith

thesamplesformwhichyourorderedthem.

Ifitisfoundthatourlectionfaulty,thenyoucanmostcertainlyrely

a,wearewillingtotakethe

materialsbackand,ifwecannotsupplywhatyouwant,tocancelyourorder,

thoughdothisreluctantlysincewehavenowishtoloyourcustom.

Sincerely,

圣誕節祝福郵件模版

ChristmasBestWishestoCustomers

Dearxxx

Theholidayasonoffersusaspecialopportunitytoextendourpersonal

thankstoourfriends，andourverybestwishesforthefuture.!O%l-u0

P6p%|7Z

AndsoitisthatwenowgathertogetherandwishtoyouaveryMerryChristmas

ideryouagoodfriendandextendourwishes

forgoodhealthandgoodcheer.

Itispeoplelikeyouwhomakebeinginbusinesssuchapleasureallyear

inessisasourceofpridetous，andwithcustomerslikeyou，

wefindgoingtoworkeachdayarewardingexperience.

againforawonderfulyear.

Yourssincerely,

××××

××××China

范文二：

,

Wewouldliketoextendourwarmwishesfortheupcomingholidayasonand

wouldliketowishyouandyourfamilyaMerryChristmasandaprosperous

wouldliketotakethisopportunitytosaythankyoufor

yourbusinessandsupportovertheyears.

Ourofficewillbeofficiallyclodthefollowingtimesduringtheholiday

period:fromMonday24thDecembertoMonday2ndJanuary

OursupportteamwillstillansweremailsthroughtheHolidays,however,

pleabepatientasourrespontimemaybealittleslowerthanusual.

Mayyoutravelsafelyoverthisbusyfestiveasonandcomebackrefreshed

forasuccessful2008.

BestWishes,

1.沒成交的客戶

To:

From:

Dear,

MerryChristmasandhappyNewYear!

dlike

toextendourwarmwishesfortheupcomingholidayasonandwouldliketo

wishyouandyourfamilyaMerryChristmasandaprosperousNewYear.

MayyourNewYearbefilledwithspecialmoment,warmth,peaceandhappiness,

thejoyofcoveredonesnear,andwishingyouallthejoysofChristmasand

ayearofhappiness.

It’smyhonortocontactwithyoubefore,andmydutyistogiveyouour

enextyearisaprosperousand

harvestyearforbothofus!Lastbutnotleast,onceyouhaveanyinquiry

about*****（products）inthefollowingdays,hopeyoucouldfeelfreeto

contactwithus,whichismuchappreciated.

Yourssincerely

已成交的客戶

Mydearest

HappyChristmasandnewyear!

Manythanksforyourcontiguoussupportsinthepastyears,wewishboth

businesssnowballinginthecomingyears.

MayyourNewYearbefilledwithspecialmoment,warmth,peaceandhappiness,

thejoyofcoveredonesnear,andwishingyouallthejoysofChristmasand

ayearofhappiness.

Lastbutnotleast,onceyouhaveanyinquiryaboutproductsinthefollowing

days,hopeyoucouldfeelfreetocontactwithus,whichismuchappreciated.

Yourssincerely

溫馨提示

為了幫助大家提高外貿郵件送達率和轉化率，本人溫馨提示，在發送外貿郵件的時

候，需要注意一下幾點：

1.非常簡潔明了的標題

2.語言要簡潔，多用短句,長句一定要分拆為短句，哪怕多寫幾句

3.語氣要委婉，不要用YOUSHOULDKNOW,YOUSHOULD,YOUMUST這類，也不要

說什么YOURORDERISTOOSMALL，換種語氣，會非常好

4.多用被動語態真正的老美寫郵件是很少用WE,I之類的第一人稱，通常都是用

被動比如，.老美會寫，THETRACKING

SUPPLIEDSOON

5.段落之間的邏輯關系一定要清晰

6.有選擇的情況下，不要用陳述句，要用選擇句型比如外貿人常用的our

priceisXXXfor2000pcsbutitisXXXfor3000pcsDoyouwanttobuy2000

pcsor3000pcs?

另外，就是在要提出解決辦法的時候，一定要用1,2,3....簡潔明白的說出來，

然后讓客戶選擇，或者提問Whatisyourideaorsolution?

7.注意中式英語，很多都是習慣問題，我們自己看的很明白，很清楚，但是，老外

就很難看懂。

8.如果發送量比較大，建議采用第三方專業郵件營銷服務提供商來發送。我這里

推薦一家公司的軟件。Comm100郵件營銷軟件，我一個月前開始使用他們的產品的。

總的來說，他們的軟件，操作蠻方便的，不需要注冊大量郵箱，發送量也沒有限制；

送達率也比較高，我幾次下來，都能達到92%以上；另外本人最喜歡的功能是統計

功能比較強大，可以清楚的知道誰收到郵件，誰點擊了郵件中鏈接。他們的網站是：

/emailmarketingnewsletter/

有興趣的童鞋，可以去試用一下。

9.注意郵件里面的字體一直，顏色等問題一般老外都用ARIAL這個字體。

10.稱呼有的人喜歡用himybrother,hiboss,himanager,dearsir等等，這

些不要所有的客戶都用一種，要根據客戶的反應來稱呼，通常要客戶保持一致，或

者要根據客戶的年齡，性格等等去區分，不能簡單的就將所有的客戶用同一個稱呼。

有的客戶是BOSS,有的是MANAGER,有的只是一般采購代表。在國外公司的郵件都

是有監控系統的。在沒有搞清對方身份或者愛好前，亂稱呼是有風險的。

11.注意多用詳細的數據，比如多少數量，多少箱，多重，多少錢，PI

號碼，多少天數等等，這類信息都是非常重要。

12.多用感謝的話，多用問候，結尾不要一成不變地是HAVEANICEDAY

BESTREGARDS

可以這樣寫：

祝你今天過得非常愉快

祝你有一個美好的一天

周末愉快

祝你有個好心情

祝賀你今天撞大運

......

13.針對客戶的郵件多問客戶一些問題，多用WHATDOYOUTHINK?WHATISYOUR

IDEA?

14.多跟客戶套近乎黏住一個客戶是非常重要的事情，所以怎樣跟客戶做成朋友就非

常關鍵了。這里，外貿行業有一個說法：不會跟客戶談“戀愛”的業務一定做不成

一個好業務。所以，做外貿，常常也是在跟自己的產品談戀愛，跟客戶談戀愛。

15.節日的問候，圣誕節一定要給客戶發電子賀卡。平時其他一些重大節日也要問候

客戶。

16.發生重大事件跟客戶交流想法，比如冰島火山，地震，海嘯，也要及時問候當

地的客戶。

17.我們自己公司的放假通知一定要提前傳達給客戶。

18.用心寫好每一封郵件這點是最難做到的，很多人都是忽視了這點。