
Unit 2 Start up young iExplore 1
2-2 iExplore 1:Reading
Viewing 1-2
1) skills
2) degree
3) employers
4) single CV single C.V.
5) skills
6) contacted
7) interview
Viewing 1-3
Reference:
Yes, I think the rvice provided by the platform is uful and
effective. In this
way,employers will not receive applications from people
-and-
“
many who
are not genuinely interested. Instead, employers can find studnets who better match
pcaosptey
their needs. The process would become significantly more efficient for both parties.
”
2-3 iExplore 1:Building your language
Words and expression 1-1
1. supportive
2. feedback
3. Initially
4. scary
5. investors
Words and expression 1-2
1. t up
2. in return
3. come in handy
4. being hung up on
5. live off live off his parents
Collocations 1-1
1. Reference:fulfill their entrepreneurial ambitious dreams
2. Reference:forged his own path
3. Reference:networking events
4. Reference:made a huge investment
5. Reference:match the needs /requirements
Vocabulary learning strate 1-2
1) highly
2) genuinely
3) glaringly
4) incredibly
5) quite
Vocabulary learning strate 1-3
Reference:
1. Breaking into a highly competitive market is very difficult for any new business.
2. The whole thing is quite scary.
3. The software mimics the natural workflows of physicians,which makes it incredibly
intuitive and easy to u.
4. Many people apply for jobs that they are not genuinely interested in.
5. It s glaringly obvious that there is a problem to solve. Language focus 1-2
'
Reference:
1. providing that you can balance study and management responsibilities
2. providing that we have our proposal ready
3. providing that you can find sufficient funding
4. providing that the price is right
5. providing that they are not too tight Banked cloze 1
1) entrepreneur
2) business
3) partner
4) incredibly
5) attending
6) focusing
7) offer
8) marketing
9) currently
10) better
2-4 iExplore 1:Sharing you ideas Sharing your ideas 1 Reference:
Entrepreneurship is not for everyone. However, for tho who want to be an
enterpreneur, it is the perfect place and time to launch a business while one is
still at university.
Being a university student entrepreneur, I think, may have the following advantages.
First, universities host a lot of activities and events, which provide networking
opportunities for student entrepreneurs. In the activities and events,student
entrepreneurs may meet potential investors and clients, which is of great importance
for a start-up bussiness.
Second,university students are free of many obligations to family. They don t
'
ha
pay mortgages or support family. So they are more willing to take and embrace
challenges, which is very important for starting a bussiness.
In addition, universities are a hotbed of knowledges. Students have access to
valuable advice from professors and faculty.
Last but not least, students can promote their products or rvices by word of mouth.
Word spreads quickly on campus and it will be your cheapest form of marketing.
Friends recommendatioisn o ne of the most effective marketing strategies for any
'
products or rvices and student entrepreneurs can make full u of this strategy.
iExplore 2
2-5 iExplore 2: Reading
Listening 1-2
1) experience
2) small
3) good at
4) the young people,
Listening 1-3
Reference:
Jack Ma suggests that young people who are under 20 should be good students, and just
learn some experience if they do become entrepreneurs. I think this is a very
reasonable suggestion. We, as college students, first need to, equip ourlves with
knowledge. No matter what businesswe are going to venture into in the future, the
knowledge we have got and the qualities we have developed in our academic work will
prove to be valuable asts.
2-6 iExplore 2: Building your language
W ords and expressions 1-1
1. recruitment elming able
5. Propelled
6. craves
Words and expressions 1-2
1. throw in the towel
2. ro from the ashes
g his wounds
stuck in a rut
adjustments to
Collocations 1
challenges /face hurdles /face difficulties facerisks
2. Career planning
3. expand business ,
advice
path/career route
6. faced risks
Vocabulary learning strategies 1-2
CABEFDHGJKI
Vocabulary learning strategies 1-3
1. job curity
environments
et boom
4. fashion shows
5. business owner Translation 1-1 Reference:
你若要自己創業,就必須做好應對諸多艱難
時刻的心理準備。 創業首先要有樂趣, 要確保創業始于你為之激情澎湃的新鮮想法。 一旦
你開始意識到每項開支花費之 高、基礎性工作之多以及聯系廣大用戶之難, 掙扎的日子就
開始了, 你甚至有可 能想放棄。 幾乎每個企業都會經歷這些成長的痛苦, 只是那些成功
的企業能堅持 向前推進罷了。
Translation 1-2
Reference:
University graduates face high employment pressure with millions of them swarming
into the job market every year. On the other hand, the Internet tide is thrusting
them to the fore of the era. In China, many young people choo to realize their
entrepreneurial dreams by taking advantage of the Internet. Compared with traditional
entrepreneurial models, launching an online business needs less money andhas easier
entry. As long as one is willing to work hard and knows the necessary technology, a
good idea has the largest chance of turning into real money. Therefore, the Internet
means more opportunities for tho young people who want to start their own business.
2-7 iExplore 2: Sharing your ideas
Sharing your ideas
Reference:
There will be a number of difficulties that young people have to overcome if they
want to start their own business.
Firstly, time management might be one of the biggest challenges faced by young
entrepreneurs, since they have to finish their academic work while working on their
business. Both academic work and business endeavors are demanding jobs and young
entrepreneurs may sometimes feel overwhelmed.
Secondly, most young people do not posss much capital to start their own business.
Young people, who are still working on their degrees or have just finished college,
are mostly supported by their parents. Thus, the lack of capitalmay hinder their
endeavors to start business.
Last but not least, finding experienced employees is often very challenging for the
new-born business. In most cas, experienced employees would like to work in
established companies, which leaves the new-born bussiness in the dark.
Time management, financial support and finding experienced employees are among
various problems that a young entrepreneur might face. However, there are always
solutions to any problems as long as they try hard enough.
iProduce
2-8 Unit project
Unit project
Reference:
The affirmative view: University students should be encouraged to start their own
business
Nowadays, more and more university students start their own business before
graduation. Although some people argue that there is a good chance that they will
fail for the lack of experience if they start a business at university, we believe
that there are more advantages than disadvantages for one to start a business at
university.
First of all, there are a lot of resources on campus. Universities are a hotbed of
knowledge and student entrepreneurs can tap into that knowledge. For example,
students can have free access to advice from professors who often love getting
involved in student-run startups.
Besides, university students have less pressure in earning a living or supporting a
family. So they can be more focud and are more willing to take risks, which are of
great significance for starting a new business.
Also, universities provide students with plenty chances for networking. Student
entrepreneurs can go to relevant activities and events their universities host and
might meetgood contacts.
Of cour, student entrepreneurs will encounter problems like the lack of experience
and capital. But they can find a mentor and try to cure investment from angel
investors who are interested in their business ideas.
All in all, I strongly believe that university students should be encouraged to start
their own business as long as they have good business ideas and are ready for all the
barriers.
iAsss
2-9 Unit test
Vocabulary and structure 1-1
BCCDA
Vocabulary and structure 1-2
2. feedback
3. criteria
4. overwhelming
5. recruitment
Banked cloze 1
FNJBAGELHC
Reading comprehension 1
CCAAA Translation 1-1 Reference:
Entrepreneurship starting at university allows students to gain the necessary life
skills and confidence to make it in the"real" world. On one hand, they obtain hands-
on experience with entrepreneurial tutors and lecturers and take adyantage of free
resources for university members. On the other hand, student entrepreneur
organisations, allow students to meet like-minded people, in an atmosphere of
creativity and broad-mindedness. Entrepreneurship allows students to learn more than
just their chon field of study and creates an interdisciplinary environment to work
and develop in. The networks and friendships enable students to become better
connected once they leave umiversity and help prepare them for long term success.
Translation 1-2 Reference:
在大學畢業后選擇創業的人可能會覺得與工作朝九晚五、 薪水
穩定的朋友格格不 入。盡管有越來越多的商學院畢業生開始創業,但 多歲的企業家仍然
20
是少數 根據考夫曼基金會的數據顯示,創業的“高峰時代”在 歲左右。 多歲開始
; 40 20
創業的人可以承受更高的風險, 有更多犯錯的時間。 即使失敗, 所吸取的教訓可 以用于
下一次投資。 在沒有家庭責任和抵押貸款的情況下, 企業失敗的可能性就 會減少。

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