中國傳統(tǒng)文化對我國現(xiàn)代廣告業(yè)的影響

2024年3月14日發(fā)(作者：圓面積的推導(dǎo)過程)

中國傳統(tǒng)文化對我國現(xiàn)代廣告業(yè)的影響

論 文 提 要

如今，在中國經(jīng)濟(jì)飛速發(fā)展的背景下，商業(yè)的發(fā)展與繁榮也帶動著中國平面廣告業(yè)

的騰飛。在我國平面廣告業(yè)不斷發(fā)展的當(dāng)下，也受到了西方外來等地平面廣告藝術(shù)文化

浪潮對我國平面廣告業(yè)的沖擊，以及我國平面廣告業(yè)新思潮,新觀念的不斷涌現(xiàn)。如何

在發(fā)展我國平面廣告業(yè)當(dāng)中清楚的認(rèn)識利用我過傳統(tǒng)優(yōu)秀文化，發(fā)展具有中國特色文化

的平面廣告業(yè)。應(yīng)該成為當(dāng)下我國平面藝術(shù)發(fā)展研究的重要課題。在我國，已然有許多

平面設(shè)計藝術(shù)工作者已經(jīng)在研究運(yùn)用我國傳統(tǒng)文化進(jìn)行了品面藝術(shù)設(shè)計，也創(chuàng)造出許多

驚人的藝術(shù)作品，惟肖惟妙。由此可知，我國各民族優(yōu)秀的傳統(tǒng)文化潛移默化的在影響

著我國平面藝術(shù)業(yè)的發(fā)展，其中積極的因素將有力的推動著我國平面藝術(shù)業(yè)帶有我國特

有的文化烙印積極健康的發(fā)展。與此同時，西方等地的外來平面藝術(shù)文化也深深的沖擊

著我國平面藝術(shù)業(yè)的發(fā)展。值此時刻，我們應(yīng)該正確處理平面設(shè)計藝術(shù)在中外文化的影

響下的發(fā)展道路。首先，我們應(yīng)當(dāng)重視我們國家自己的優(yōu)秀文化，充分的運(yùn)用我國傳統(tǒng)

的優(yōu)秀文化進(jìn)行平面藝術(shù)設(shè)計，同時我們也不能拒絕西方等地優(yōu)秀的平面藝術(shù)設(shè)計文

化，也不能盲目的崇拜西方等地外來的平面藝術(shù)文化。我們要不斷的汲取西方等地外來

平面藝術(shù)設(shè)計優(yōu)秀的文化。創(chuàng)作出具有我國特色的平面藝術(shù)設(shè)計形象，使我國平面藝術(shù)

設(shè)計業(yè)創(chuàng)作出具有我國特色的平面藝術(shù)作品屹立在世界之林！

關(guān)鍵詞：

平面設(shè)計 傳統(tǒng)文化

Abstract

Nowadays, under the background of China’s rapid economic development, business

development and prosperity is driving the plane advertising boom in China. At the same time,

it has also been battered by the plane wave of foreign advertising art cultural and the

emerging of new idea. So we should take it into our consideration that how to understand and

u our excellent traditional culture, develop the plane advertising with Chine

characteristics. In our country, there are already graphic design art workers have been ud in

rearch of our country traditional culture, they also create many amazing works of art. From

what we have been discusd above, China’s traditional culture of all nationalities have

influence on the development of the graphic arts industry in our country, the positive factor

will powerfully promote healthy development of the graphic arts industry with the

characteristics. At the same time, the west of plane art culture has an impact on the

development of the graphic art industry in China. Firstly, we should pay attention to our own

excellent culture and make full u of the traditional culture, we also can’t refu to places

such as western excellent graphic art design culture. We should constantly learn from the

excellent culture from west and create image plane art design with the characteristic of our

country, so we will stand firm among the nations of the world.

【Key Words】modern plane advertiment traditional culture